Geospatial - GISGoogle pasi / mamapu

Geomarketing vs. Kuvanzika: Mhedzisiro yeGeolocation pane yakajairika mushandisi

Kubvira pakuiswa kwaro mumhizha rekuparidzira, geolocation rava mhedziso yefashoni, ichionekwa seimwe yezvinyorwa zvinokosha zvemafoni efoni, zvichienzaniswa nePC, maererano nevashambadzi.

Zvisinei, nyaya yehupenzi inokurukurwa, iyo, maererano nezvimwe, iri kuchinjwa ne geolocation pachake. Gare gare, tichakurukura muchidimbu panyaya iyi.

Kushandiswa kwe geolocation in the mobile marketing

GeomarketingImwe yemikana inopiwa nekutengesa kushambadzira ndeyokuti mabhokisi anogona kushandisa teknolojia ye geolocation kuti vasvike kune vashandisi nemashoko panguva yakakodzera pamusoro pezvigadzirwa zvavo. Icho chinangwa chikuru ndechekukwezva vatengi kune chekuvhara kutengesa. Zvisinei, zviri nyore kutsanangura kuti geolocation yakanonoka kubvisa.

Zvisinei, pane zvimwe zvikonzero zvakabatsira nzvimbo yavo, ichiwedzera kuonekwa:

  • The boom of applications: Mutsika, ruzivo-nzvimbo yakadzidzwa haisi chimwe chinhu chakagoverwa nyore nyore kana nguva dzose.

Kuwedzera kwekushandiswa kwemafaira ekufambisa uye, nekuwedzera, kuwedzera kwehuwandu hwezvibhuku zvinoshandisa ruzivo rwekushandisa kushanda Google maps, somuenzaniso), zvakaguma nevashandisi vakawanda vanoda kugovera tsanangudzo iyo.

Iye zvino, zviri nyore kwazvo kune vashandisi kuti vashandise kana kuvhiringidza kugoverana kwekugoverana, izvo zvinowanzokwaniswa ne kumwe chete. Izvo zviri nyore izvo zvakaguma mune geolocated advertising yokushambadza kukura zvikuru.

  • Geomarketing munguva chaiyo: los misika munguva chaiyo, yakaguma nehukuru hukuru hwemhando dzakasiyana dzekutsvakurudza nemamwe mashomanana ekutsvaga kwekutengesa, seyesuwo kune dzakawanda zvivako mu-App.

Kuvonga kwezvinhu izvi zviviri (iyo inoshandiswa mumashandisirwo uye real-time geomarketing), ikozvino zvinoita kutanga mishandirapinzi inobva pane geolocation, Vakakura zvakakwana kuti vawane zvakanyanya mukudhinda.

Vashandi vanogona kugamuchira iye zvino, zvakasununguka, kuparadzira mishandirapamwe iyo inofunga nezvenzvimbo yavo, pavanenge vachitsvaga kuburikidza nemashandisirwo.

The geolocation inobata humwe hunoga?

Vanhu, mazuva ano, vanoshandisa zvishandiso zvitsva zvinogona kuratidza nzvimbo dzavo uye, zvakare, vanogona kutora mifananidzo, munguva chaiye, yezvavanoita, kufunga uye / kana zvido. Zvisinei, mune maonero evamwe, geolocation iri kupindira kodzero tsvene yekusvikirwa, iyo inonziwo "kodzero yekusvikirwa".

Zvechokwadi, kune zvibvumirano, zvakadai Google Earth, iyo chete inoshumira semutungamiri uye, kwete kwete, inopinda mairi.

Zvisinei, kuti gakava achiri anomira pamusoro Geolocation uye zvavanokwanisa kukuvadza vanoshandisa, ivo estárseles huchipinda kwavo voga, maererano migumisiro zvimwe zvidzidzo kuti nehanya pachena kwete kukwanisa kunakidzwa akati zvakavanzika.

Migumisiro yeimwe tsvakurudzo, inoratidza kuti inopfuura hafu yevanhu vane mafaira efoni geolocation, vanozvidya mwoyo pamusoro pokurasikirwa kwevanenge vari voga, kuburikidza nekushandiswa kwenzvimbo yavo yekushandurudza mabasa.

Pane imwe yezvidzidzo, kunyanya iyo yakaitwa nekambani yezvokuchengetedza Webroot, 1.500 vashandi vezvigadziri ne geolocation maitiro vakabvunzurudzwa, kusanganisira vanhu ve624 muUnited States.

Risk Factors geolocation

GeomarketingMumwe ezvinhu anoratidza matambudziko chikumbiro kuna vanoshandisa, ndechokuti nguva dzose vari yokuzivisa nzvimbo yavo, chii chavanoita, zvavari kutenga uye, munguva ichangopfuura, kuzivisa kuti vari panguva keshiya achitora mari, asi haachazovipo pfupi vaya vanoita.

Asi maererano nenyanzvi, hazvisi nezvemapurogiramu kana hardware, asi nezvevashandi pachavo, sezvo ivo ndivo avo vanofanira kunge vachiziva nezvekupa kwavanoita ikoko uye zvavanogona kuita muupenyu hwavo.

Uye izvi hazvingoitiki chete geolocation asi, zvakare, nedzimwe nzira dzinobvumira kushandiswa kweruzivo, iyo inofanira kuva yakawanda yega uye yepedyo. Sezvazvakatora uye zvichiri kushandiswa pakudzidza kwekushandisa kwe Facebook, zvinogonawo kuva nemamiriro ezvinhu epakati penzvimbo.

Izvi ndizvo chaizvo zvinotinetsa iye zvino, sezvo vanhu vakawanda vasingazivi zvinorehwa nemasangano aya, vangani vanhu vanoziva kuti mifananidzo yavavari kutora inofanira kuparidzirwa, seimba itsva, nezvose nekero yayo.

Zvose zvinoderedzwa kusvika izvo, zvisati zvazivisa zvinhu zvose zvinoitwa, izvo zvinonyanya kukosha ndezvokuchengetedzwa kwemunhu mumwe nomumwe (user of geolocation), kuitira kuti usadzivirire mamiriro ezvinhu anokwanisa kudziviswa, chaizvoizvo. Saka zvinogoneka naizvozvo, kuchengetedza kuchengeteka nekuchengetedza pfumbi.

Golgi Alvarez

Munyori, muongorori, nyanzvi muLand Management Models. Akatora chikamu mukugadzirisa uye kushandiswa kwemhando dzakadai se: National System of Property Administration SINAP muHonduras, Model of Management ye Joint Municipalities muHonduras, Integrated Model yeCadastre Management - Registry muNicaragua, System of Administration yeTerritory SAT muColombia. . Mupepeti weiyo Geofumadas ruzivo blog kubvira 2007 uye mugadziri weAulaGEO Academy iyo inosanganisira anopfuura zana makosi paGIS - CAD - BIM - Digital Twins misoro.

Related Articles

Leave mhinduro

Your kero e havazobvumirwi ichibudiswa. Raida minda anozivikanwa ne *

Kudzoka kumusoro